I think that the only company that can eat some of the iPod MarketShare is Sony. But nowadays Sony is being very very dumb....

Sony has Columbia and Sony Music, and yet they don't use this advantage. They don't have yet a downloadable service for their movies....their bravias use Netflix, instead of a Sony Service, the unique Tv company that has the luxury of a Movie division....

If Howard Stringer and Hirai-san can effectively merge all divisions of Sony, this company will have advantages in all markets, and would be back again on the Top.

I don't know about 'back again on the top' but it would surely bring them up a long ways.

Personally, I'm not too sure it would do much, people are too used to itunes that I'm not sure many would switch over. They'd have to offer something up to be competitive enough.

cheaper prices???sony loves taking loss :p

Is this so Sony can install more virus like software on PC's?

OK I kid, but it just seams this is very late to the party.  Seams like an investment that wont go far.

About time Sony. There better not be any waste tracks with trash like Weezy, Gucci, Officer Ricky, etc. And they gotta include some Old School Rap with legends such as Pac, Big, Nas, Ice Cube, Snoop, etc.

Anyone living outside the handful of countries where Spotify is available for free :)

Still, I agree the Spotify model is much better.

I agree with notourius. And with that add wu tang, eminem, and gravediggaz

I've been waiting for them to do this.... Took them entirely too long... I hope they allow international buying...

Yay the sony store is coming.