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Forums - Gaming - Modern Warfare 2 cost revealed

Infamy79 said:
Homeroids said:
Yeah those marketing distro figs sound way high


No, most people on this forum seem to underestimate how much it costs to advertise and distribute a product worldwide

 

Exactly, marketing costs also include studying demand, elaborating strategies, negotiating margins (with wide range of policies for different types of stores throughout different countries), insurance, packaging, localizing, storing, sending, sending back, sending again, etc.

 

Most people think marketing is merely advertising. pffff



God i hate fanboys, almost as much as they hate facts

 

“If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea” Antoine de St-Exupery

  +2Q  -2N  (to be read in french)

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Squilliam said:
damndl0ser said:
richardhutnik said:
KylieDog said:
$40-50 million and it still looks like ass?

As much as I thought the comment about how it looked AWESOME was absurd, I am finding the bashing of MW2's graphics to also be on the absurd side.  The game looks good.  Fine, plug in "but ______ looks better!".  Other games may, but it absurd to say that MW2 looks horrible.  It doesn't.

I am with you brotha, the game looks good.  No it isn't top of the line in the graphics department but its certainly in the top 10 easily.  As long as the game is fun and people like playing it who cares.  People will find anything and everything to run a product into the ground if they don't like it.  So if it makes them feel better to run it down let them.

 

I for one can complain about other things that actually matter,  like 90% of the games multiplayer maps are designed for friggin campers. :D  So to those of you who like to pitch a tent and camp all the time,  YOU SUCK DONKEY DONGS!!!!!!! :D

If I put on my Shio/Vlad hat here, I can say just download the PC version and hack it so you can see through walls and kill the nasty campers.

Hacking is a bigger sin than camping!!   I can put up with the campers to some degree, but haxors deserve a special place in gaming hell.  They ruine games!!!!!!!!!!!!

 

I will just have to man up and camp my ass off too.  Sadly this is the only way to keep my kill/death ratio above 1.25 :D 



"If you've got them by the balls their hearts and minds will follow."

Quote by- The Imortal John Wayne, the original BADASS!

 

 

 

Maybe that will make those people that keep saying " this game didn't sell well because it had no marketing" pause for a second and think....

Marketing/advertising is not free !



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !

noname2200 said:
mibuokami said:

Naughty is not subsidized by Sony, they are a first party in house development house that get their entire funding from Sony. They do not worry about publishing and a large part of media advertising is out of their hand.

Ack, right, I mistook them for Insomniac. My bad! I stand by the rest of my post, though.

richardhutnik said:

That is business.  You can't just do a game, and make it real good, and just release it without marketing. The game gets lost in the shuffle if you do that.

Marvelous begs to differ!

Err, checked the latest financial information that Marvelous released ?



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !

Reasonable said:
Squilliam said:

Why is it reasonable that MW2 cost a heck of a lot more than UC2?

Some points I think are important here!

1. The game probably has quite a large group of gameplay testers to religeously test the multiplayer aspect. They would have been testing and prototyping from day one.  That's their choice though, Squil - they could just as readily have used a Beta like Uncharted 2.  Plenty of people are willing to playtest for free, and even if they conducted it all internally playtesters are at the cheap end of the cost equation so far as I know. Three platforms for testing vs one and they would have to stress test all three constantly as multiplayer is the key focus of the game. 3 groups of 18 testers + 4 spare = 60 people potentially testing the game. Even at a low wage the cost of everything for 60 people? could add up quickly.

2. The game is programmed for 2 seperate console platforms and ported to the PC platform.  That should only add around 10% max according to most big developers.  Given CoD4 was already multi-platform I'd argue it should have been even less than 10% for MW2.  Even assuming a worst case it should only have added 15% or so.  But it is an additional cost so the point is fair, I just don't see evidence it should be that high. 10% is the estimated cost to port a game. The cost to code it seperately will definately be higher. this changes up the ratio mix between programmers and artists and programmers get paid much more.

3. IW staff probably get paid more than other companies as they are a proved commodity. Activision doesn't want the whole group of them to up and leave to go work for EA do they?  Again, that's their choice.  I guess its possible, although I'd expect any bigger rewards to be driven through bonuses, etc. rather than direct salary.  It's a good point though, and I wonder how much the high cost was down to staff costs. It is their choice, but remember the level of bonuses paid to keep the main design team on board would have to be considerable. John Carmack recently traded a Ferari in for a Tesla roadster and you know how Cliffy B likes to pick up boys in his exotic sports car.

4. They use a lot of set pieces. I wonder how much work it took to make it and how much they had to throw away in the end? They probably had no compunction leaving whole segments of the game on the cutting room floor.  I don't but this one, as Uncharted 2 and other games have had more set pieces than MW2, and arguably bigger ones too.  TBH the SP campaign is too short for me to buy they spent a lot more adding set pieces, or threw that much away.  Even if they threw away half they'd still only have developed a 10 hour game, shorter than many similar games. You're right.

 

In the end the figure just seems high.  Uncharted cost $30 Million I believe, and obviously required a new engine, etc. from scratch.  Uncharted 2 cost around $30 million too, but its clear that with the engine already there the cost of the SP must have gone down a lot and the effort to add MP/Coop took the cost back up to $30 million.

With MW2 nothing that big has been added, the engine was there, etc. so the cost just seems high.  I mean, it's lower than say Killzone 2, which I'd argue cost too much but I guess did deliver an amazing engine built from scratch, and even if MW2 cost $100 million it would still be very profitable.

In fact, I think you're on the right track with point 3.  Everyone at IW and Activision knew this was going to be massive, and I think that resulted (as it often does in any business) in a losser control of costs and effort.  For the game $40 million is too high if it was developed with very tight budget and cost control - but loosen the reins a little, and I can then see costs creeping to around $40 million.

 

 

I won't reply to all that as we're agreeing too much! Remember back way back with the release of GTA IV? The fact that Take 2 still posted a loss and the fact that R* had a budget of over $100M as well.

P.S. Killzone 2 was cheaper to make than a U.S. game for reasons I can't remember to do with its location.

 



Tease.

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Ail said:
noname2200 said:
richardhutnik said:

That is business.  You can't just do a game, and make it real good, and just release it without marketing. The game gets lost in the shuffle if you do that.

Marvelous begs to differ!

Err, checked the latest financial information that Marvelous released ?

Nothing slips past you...



Squilliam said:
Reasonable said:
Squilliam said:

Why is it reasonable that MW2 cost a heck of a lot more than UC2?

Some points I think are important here!

1. The game probably has quite a large group of gameplay testers to religeously test the multiplayer aspect. They would have been testing and prototyping from day one.  That's their choice though, Squil - they could just as readily have used a Beta like Uncharted 2.  Plenty of people are willing to playtest for free, and even if they conducted it all internally playtesters are at the cheap end of the cost equation so far as I know. Three platforms for testing vs one and they would have to stress test all three constantly as multiplayer is the key focus of the game. 3 groups of 18 testers + 4 spare = 60 people potentially testing the game. Even at a low wage the cost of everything for 60 people? could add up quickly.

2. The game is programmed for 2 seperate console platforms and ported to the PC platform.  That should only add around 10% max according to most big developers.  Given CoD4 was already multi-platform I'd argue it should have been even less than 10% for MW2.  Even assuming a worst case it should only have added 15% or so.  But it is an additional cost so the point is fair, I just don't see evidence it should be that high. 10% is the estimated cost to port a game. The cost to code it seperately will definately be higher. this changes up the ratio mix between programmers and artists and programmers get paid much more.

3. IW staff probably get paid more than other companies as they are a proved commodity. Activision doesn't want the whole group of them to up and leave to go work for EA do they?  Again, that's their choice.  I guess its possible, although I'd expect any bigger rewards to be driven through bonuses, etc. rather than direct salary.  It's a good point though, and I wonder how much the high cost was down to staff costs. It is their choice, but remember the level of bonuses paid to keep the main design team on board would have to be considerable. John Carmack recently traded a Ferari in for a Tesla roadster and you know how Cliffy B likes to pick up boys in his exotic sports car.

4. They use a lot of set pieces. I wonder how much work it took to make it and how much they had to throw away in the end? They probably had no compunction leaving whole segments of the game on the cutting room floor.  I don't but this one, as Uncharted 2 and other games have had more set pieces than MW2, and arguably bigger ones too.  TBH the SP campaign is too short for me to buy they spent a lot more adding set pieces, or threw that much away.  Even if they threw away half they'd still only have developed a 10 hour game, shorter than many similar games. You're right.

 

In the end the figure just seems high.  Uncharted cost $30 Million I believe, and obviously required a new engine, etc. from scratch.  Uncharted 2 cost around $30 million too, but its clear that with the engine already there the cost of the SP must have gone down a lot and the effort to add MP/Coop took the cost back up to $30 million.

With MW2 nothing that big has been added, the engine was there, etc. so the cost just seems high.  I mean, it's lower than say Killzone 2, which I'd argue cost too much but I guess did deliver an amazing engine built from scratch, and even if MW2 cost $100 million it would still be very profitable.

In fact, I think you're on the right track with point 3.  Everyone at IW and Activision knew this was going to be massive, and I think that resulted (as it often does in any business) in a losser control of costs and effort.  For the game $40 million is too high if it was developed with very tight budget and cost control - but loosen the reins a little, and I can then see costs creeping to around $40 million.

 

 

I won't reply to all that as we're agreeing too much! Remember back way back with the release of GTA IV? The fact that Take 2 still posted a loss and the fact that R* had a budget of over $100M as well.

P.S. Killzone 2 was cheaper to make than a U.S. game for reasons I can't remember to do with its location.

 

No you're right!  I thought KZ2 cost a fortune, $60 M or something, but maybe I was reading the wrong articles.  TBH my query was more of the 'I can't see all the money on the screen' than a critiscm per se.  MW2 feels like a film with a budget bigger than the result I can see on the screen, hence I'm curious why.  Coke, fat bonuses, fast cars, I want to know!

 



Try to be reasonable... its easier than you think...