Microsoft announced this week that it has achieved console sales of 10 million across Europe, the Middle East and Africa in just four years.
Microsoft claims that that Xbox 360 is the only console to achieve year-on-year growth across the region this year. Microsoft also claims more than 20 million Xbox LIVE active members worldwide and over 1 billion downloads of content to date, with movie downloads doubling in the last year alone.
“Reinventing entertainment through, play, watch, connect and share. This is the vision that we have for Xbox 360 and today that vision is the reality for 10 million Xbox owners,” said Chris Lewis, vice president Interactive Entertainment Business at Microsoft Europe. “European consumers are very discerning and demand a connected entertainment experience. That’s why we focused on providing content that is right and relevant for them and entertainment beyond just gaming to movies, music and social networking.
Next week will bring instant streaming high definition movies, Facebook and Twitter integration and a personalized music channel to Xbox 360 owners. Despite today’s news it has to be a bit disconcerting to know that the Wii has returned to the top of the retail charts in Oct. - even after Microsoft slashed the price of its consoles earlier in the year.
