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Forums - Microsoft - XBOX 360 Japan sales

Egghead said:
I think its great, remember, Sega also struggled and with the Saturn, and then they exploded onto the scene. In fact the MD had a small but dedicated following which gave the system some amazing games.

I think the 360 has done well for these reasons.

1. High attach rate, many games are selling very well in general for the system, the userbase has risen hugely and the sales have also gone up with them

2. Has a hardcore following, which again means strong software sales, but its also lead to MANY Western games being released in Japan with many selling better than they wouldve even on the most popular consoles in previous gens.

3. VASTLY improved the image of XBOX in Japan, which will go a long way with the next XBOX.

4. Has maintained interest, i think selling 3-5k weekly for the remainder of the gen is excellent with bumps. Remember, the last XBOX sold 300k in the FIRST YEAR and quickly died away only selling 500k. The 360 sold 100k in its first year, in fact 50k of that came from the first week of Blue Dragon, and yet has continued to sell at a decent pace.

MS does need to try harder, many exclusives have come and gone this year after SO4 with little effort. I think MS needs to make the most of Mistwalker, both LO and BD were succesful and now with 1.2 million consoles, they could do REALLY well. They absolutely have to, because FF13 and GT5 will bury the system and it seems MS are only interested in Natal.

Definitely agree. Never Give Up. Keep at it just like Sega did (ok wait that doesn't sound right because Sega is notorious for prematurely quitting but you get what I mean. lol). The Japanese are not exactly nationalistic. They like western brands over there. It's just a matter of knowing the Japanese market, giving the Japanese what they want and being persistent.

Looking at the Saturn in Japan, I think it's very clear that Microsoft badly needs a first-party push in Japan. Why? Look at the first-party Sega Saturn games that made the top 50 annual charts in Japan from 1995 to 1997) You'll see the word Sega under publishser a whole lot of times on those charts. The strategy worked. In Japan, 1995 was the year of the Saturn (in the 32-bit race). 1996 was when Playstation took the lead but Saturn was still a very close second. Unfortunately In 1997, things started to fall apart for the Saturn (still doing way better than by MS standards in Japan though. lol. 900k hardware in a year is nothing to sneeze at) and in 1998 it was killed off with the Dreamcast. The downfall of the Saturn can be blamed on Sega's really stupid mistakes. Stupid mistakes that go way back to the 16-bit era. They alienated the Genesis/Mega Drive base in Americas and Europe by killing off the console prematurely (I was pissed off back then when it happened and went with Playstation), they alienated the Saturn base in Japan by killing off the console prematurely and they alienated their international fanbase when they ditched the Dreamcast and the hardware business entirely. Three strikes you are out. (Well the Sega CD and 32X could be considered strikes too. It was way too early for CD technology in gaming and the 32X should have never happened) Sega is like that hot crazy girlfriend that treats you like crap.

Man, Sega historically was one hell of a software company. A shame what happened to them but they did it to themselves. When you look at all the first-party software Sega put out, you can tell that this is why Microsoft isn't doing as well in Japan as they can. They need to really push the first-party end HARD. You want to make big progress? Don't half-ass it. Make the big push. Microsoft has tried a lot but Microsoft hasn't tried anywhere near as hard as Sega has even though Sega has a lot less money. Even in the Genesis era, Sega was producing boatloads of first-party games (see Ultimate Genesis Collection for proof).



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Steroid said:
huaxiong90 said:
Steroid said:
With no Final Fantasy or Dragon Quest 360 never had a chance in Japan. If Microsoft had wanted to win Japan they would have easily done so by securing those 2 games.

Instead they chose to only focus on the US market just like Sega did in the 16 bit era which as we saw and are seeing now is not a good long term strategy.

Easier said than done.

Not for a company with that much cash.

To paraphrase from Entourage "We know you have the money. What you DON'T have, is distribution."



kowenicki said:
well if they sell 4 or 5 times what they did with the original xbox, sure its an achievement.

Not sure it was worth the expense though....

I might be tempted to pretty much ignore Japan next time, or at least make no special effort...

its clear they have very different tastes to the rest of the world.


No way we are ignoring Japan any time, they are an important part in the console market..the real ques is whether the Japanese are boycotting M$ stuff....it's sales are really poor and getting outsold by ps3 around six times der. Recent sales across different parts of Europe shows PS3 has strategically improved upon being able to sell 3 times or even more. The 360 is on the verge of rejection in Japanese market, no matter what tastes they have and this inturn can affect it's H/W sales on a worldwide basis. Another price cut should be a desperate move.



darthdevidem01 said:
Yes it was unthinkable it would do better than xbox

but it was also unthinkable that it would get a Star Ocean, Tales of, S-E game & a Sakaguchi game exclusive/timed exclusive

taking that into account, I think MS concentrated too much on Japan, that concentration may have been better spent on EUrope

But then if they didn't concentrate on Japan, you'ld probably say they should have



I respect Ms for supporting the 360 in Japan.



 

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They really should have kept Mistwalker and some 1st party devs around, but now they are cutting dev studios which I think will hurt MS in the long run since they will be so reliant on 3rd parties. Both Nintendo (N64) and Sony (PS3) know what it's like to rely too much on 3rd parties.

After TOV and FF13 coming next, I imagine it's too high of an opportunity cost to moneyhat jRPG devs. Even a big company like MS, their shareholders want to see the value of shares increase.



"Naturally the common people don't want war: Neither in Russia, nor in England, nor for that matter in Germany. That is understood. But, after all, IT IS THE LEADERS of the country who determine the policy and it is always a simple matter to drag the people along, whether it is a democracy, or a fascist dictatorship, or a parliament, or a communist dictatorship. Voice or no voice, the people can always be brought to the bidding of the leaders. That is easy. All you have to do is TELL THEM THEY ARE BEING ATTACKED, and denounce the peacemakers for lack of patriotism and exposing the country to danger. IT WORKS THE SAME IN ANY COUNTRY."  --Hermann Goering, leading Nazi party member, at the Nuremberg War Crime Trials 

 

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In my opinion I don`t compare ms to quality, and I`m sure the japanese care more for quality than most part of the world.
That`s why I think they don`t care for xbox.



FinalEvangelion said:
They really should have kept Mistwalker and some 1st party devs around, but now they are cutting dev studios which I think will hurt MS in the long run since they will be so reliant on 3rd parties. Both Nintendo (N64) and Sony (PS3) know what it's like to rely too much on 3rd parties.

After TOV and FF13 coming next, I imagine it's too high of an opportunity cost to moneyhat jRPG devs. Even a big company like MS, their shareholders want to see the value of shares increase.

Microsoft definitely needs more than four Japanese IPs (Lost Odyssey, Blue Dragon, Infinite Undiscovery, Ninety-Nine Nights). But unfortunately I don't think Microsoft has the patience to do things the right way in Japan (build their first-party ranks). They think that throwing money at the problem (moneyhatting third-party devs) instead of investing (new IPs) is going to solve everything.

Sega's Saturn run in Japan has already outlined somewhat of a blueprint for Microsoft to follow. The majority of software sold on the Saturn in Japan was published by Sega and they gave a huge conglomorate (Sony) a run for them money from 1994 to 1996. It wasn't until 1997 when Sega gave up on the Saturn (due to losing all of that support they built up last gen in the western market) and Sony became a force in Japan (very strong third-party sales but they also overtook Sega in first-party sales) that Sega started to slow down. Even when the Saturn slowed down, it was still performing a good bit above Xbox 360 standards. If the Sega Saturn wasn't so hard to program for, I think Sega could have stole some third-party PS1 exclusives from Sony.

Right now, MS should focus a lot more on first-party publishing. It doesn't matter that MS "lost" in Japan. So as long as they don't give up and release more real exclusives for the console, you'll have more Japanese gamers buying 360s. Even if they already own a Wii and/or PS3. They need to do what they can. Next generation, they have an opportunity to make larger improvements.

The hardware failure controversy is definitely hard for Microsoft to shake off though. To this day you still see people on the internet perpetuating the idea that no one should buy a 360 as it is a faulty console. Even though they don't have any proof that current chipset consoles (Jasper, which gives off a lot less heat, uses less energy) have high failure rates. That reputation they got from the faulty early model consoles has stuck with them.



MS lost Japan with all the time exclusives ... japanese ppl just don't trust MS anymore ... and why should they?



In Japan games on HD twins don't sell, even on PS3 they are doing poor. It's all about Wii and DS.