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Forums - Gaming - Selling Motion Control to a Red Ocean?

 

Simple question. How are you going to sell Sony and MS devices to mainstream audiences?

Do you just sell to core gamers? Well, whats the point of it then, if its meant to increase sales.

I look at Nintendo, who are basically generating sequels to their original Wii (or DS) successes, and it seems like not even they are sure what to do. So thats the question, what do you do?

 



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.

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Make a M rated game for hardcore players with it and say the generation has finally started because we said so.




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Natal is the easiest to sell to mainstream audiences.

All you need to say is that you can control the menu without a controller. People will buy it because it'll remind them of movies. They really don't even need games to support it but they will have games. X360 Natal consoles are going to be successful.


PS3 wand is a difficult thing to sell to the mainstream audience. The only market it could attract are casual users of the PS3 and that's if there's good software to support it. It's also not the coolest device which I think is more important to a casual user.



Remember, this is an environment where Wii sales are (apparently) declining and the critics are calling the death of Wii for 2010.



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.

"Remember, this is an environment where Wii sales are (apparently) declining"

What do you mean "apparently"?



 

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I would launch them with new consoles. I would bundle them with lots of exclusive games.



Seece said:
"Remember, this is an environment where Wii sales are (apparently) declining"

What do you mean "apparently"?

Well sure, there is a drop but only the most foolish of people are saying that its going to keep going, and drop below either competitors "average". This is the assumption i am reffering to and its not at all likely to happen.



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.

Given the lack of first-party software presented for Natal or Sony's whatever-the-hell, it seems like they're trying to sell these peripherals to developers rather than consumers.



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If Microsoft introduced Natal alone, then they would probably take the lead.

But since not only is Natal going to be released on PCs, but also Sony is coming up with their own solution, this will result in a fierce battle.

Nintendo will not respond, and as a result they'll probably be labeled as "behind" by Microsoft/Sony's PR. Because they will not considerably up their motion control investment, they will ironically also largely not participate in this battle. Much like they didn't during the last few years. Nintendo will instead focus on yet another paradigm, from which the Vitality Sensor is only a hint.

You'll likely see the "Wii-----------HD systems" situation repeat yet again, but now with Microsoft/Sony battling in the motion control department, while Nintendo moves onto yet another different concept.



By the way, I know what it is Nintendo is going to do. If you want to know PM me, and I'll tell you.