Simple question. How are you going to sell Sony and MS devices to mainstream audiences?
Do you just sell to core gamers? Well, whats the point of it then, if its meant to increase sales.
I look at Nintendo, who are basically generating sequels to their original Wii (or DS) successes, and it seems like not even they are sure what to do. So thats the question, what do you do?
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.










