Now I'm not American so I hadn't heard anything about this, so correct me if I have anything wrong. I just found this video somehow while browsing the web, and it is pretty new.
Here is a link to original 'boy trapped in a balloon' story.
The family are from Wife Swap (?), the story was that the boy was in a balloon that got away from them. Although it turns out he was hiding in the house all the time. When asked in this interview, he makes out that he could hear his parents calling him, but didn;t cout out because they had told him to do just that, for the show.
Key moment at around 30+ seconds, listen to the fathers sigh after the boy jus revealed their hoax ^^. If this is true, they are terrible attention whores of parents.
Edit: Father appalled at the insinuation:










