Nolan Bushnell during his days at atari took a very anti-violence stance, effectively no violence against humans.... Basically I think he's referring to an obsession with the lowest common denominator of selling based on violence particularly things like grand theft auto, which seriously the only reason people buy it is so they can pretend in a game to be a criminal
though it's worth noting what he says is wrong with video games the wii is addressing
I HAVE A DOUBLE DRAGON CAB IN MY KITCHEN!!!!!!
NOW A PUNISHER CAB!!!!!!!!!!!!!








and Wii