It sold 1,7 million in the first week, becoming the fastest selling sports game ever and EA Sports biggest launch in Europe.
Ive seen many ads for it, actually every break one. (At the end of the commercial they only show the PS3 slim and PSP)
http://www.gamersdigest.net/3958/fifa-10-launch-breaks-records/
Wonder how much it boosted the PS3 in Europe.