From the official press release:

Marketing Campaign

To support the launch of the PSPgo system, an aggressive marketing campaign will deliver broad awareness of the sleek new device, while educating consumers about the all-digital focus. The campaign will leverage a variety of media, including national television, print, online, out-of-home, promotional support, and dedicated point-of-purchase displays and merchandising efforts at retail. A TV spot began airing nationally this week on national primetime and cable, and additional awareness will be driven out-of-home through wild postings, bus shelters, and other outdoor media in New York and Los Angeles. The PSPgo system also will be integrated within PlayStation(R) Home, the 3D social gaming community for PS3 users, driving additional awareness of PSPgo among the loyal PlayStation fan base.

http://www.tradingmarkets.com/.site/news/Stock%20News/2558838/

I really hope Sony advertises the hell out of this, because a $250 DD handheld is no good to the average buyer.

Here's hopin' Sony. I want you to suceed, but you gotta advertise. And I consider either a large spike in GO OR 3000 sales a win, as the GO seems like a ruse to get people to buy either one.

Well, good luck with that Sony. I've seen a few GT PSP ads at work over the past couple of days so that's a start.

This is good SONY......you have some BIG convincing to do on the PSP GO!

but please concentrate on PS3 marketing more too!

I've seen quite a few PSP Go ads (it's the one and the same, though - with models, swimming pool, GT, LBP).

Can it be as agressive as Sega's old marketing? -changed the video.-

well at least now it have a decent mp3 player.
which its a big plus, i will grab a extra m2 16gb card for my.

but i likely won't buy a go til it drop in price. my psp 2000 still kicking though slowly dying. (it was all my fault ) ;_;

I remember that one. PSP Go ad is nothing like that, unfortunately.

I can't get the video to play with sound...anyways it can't be as bad as that right?