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Forums - Nintendo - Price cut as a Blue Ocean strategy?

astrosmash said:
I think Nintendo is only going to do one price cut this whole generation, that it will come at the start of the next fiscal year, and as Sky Render suggested it will be disguised as a rebundling - that is to say I think in the spring they will announce a new bundle including WSR and WM+ for about $200.

 No, that's not quite how they do it.  With the NES, they did the bundle-disguised price cut because people felt the value of the NES genuinely wasn't high enough to justify its price.  With the Wii, they'll almost certainly conceal it more carefully, such as making a Wii Fit bundle (everything already in there + Balance Board and Wii Fit or Wii Fit Plus for $300), or making a Wii Sports Resort bundle that's also priced at $250 (which would still be a "better" deal than the current Wii when you break it down, given that Wii Sports Resort has more content and comes with MotionPlus).

 This is, of course, assuming they even decide to make a new bundle.  New bundles really helped the NES out a lot, but it was also starting to be forced headlong into a Red Ocean from 1989 onwards thanks to Sega's marketing efforts with the Genesis and (more importantly) thanks to Sonic the Hedgehog stealing a bit of Mario's limelight.  Even before that, as early as 1985 in Japan and 1986 elsewhere, the Master System was dogging the NES and forcing Nintendo to keep their pioneer's edge.  With the Wii, however, genuine competition has not emerged.  Until some does, or until sales drop low enough to concern Nintendo, they won't likely do any new bundles.  And only Nintendo knows what sales level is "unacceptable" enough to switch to new bundles instead of new system sellers.



Sky Render - Sanity is for the weak.