It's still only about 30% of consumers have 1080p TV's 40" or bigger. Most people really can't tell the difference between DVD-quality or HD on their current setups. I have a 42" 720p and the difference is marginal between Blu-Ray, HD-DVD and DVD upscaled on either player. Blu-Ray's gonna be slow on the uptake still, especially as the economy continues to flounder and consumer spending stays relatively low.








