Exclusive: First Details of U.S. PS3 Slim Marketing Blitz

The announcement of the new PS3 Slim at $299, although expected, was one of the most impactful announcements that the video gaming industry will see all year, so naturally a huge advertising campaign will follow it. While many of the PS3 ads in recent years have been serious in their tone with a harder edge, Sony Computer Entertainment America is taking a different strategy this time. IndustryGamers has been provided with complete video of the numerous TV spots (unfortunately, we're only allowed to share stills... see below).

Meet Kevin Butler (no, not the former Bears kicker).

If you remember the MLB '09 The Show ads from earlier this year, with the Red Sox's Dustin Pedroia sparring with "Director of Game Accuracy" Kevin Butler, the nature of these ads will be immediately apparent. Sony is reaching out to a broad audience with these ads, and even takes the time to poke fun at themselves and fervent industry watchers. Overall, we feel these ads are a huge step up from the old "white room" PS3 ads (the crying baby version of which made our list of Video Game Ads Gone Wrong). 

The PS3 isn't $299, what are you talking about?

Stay tuned to IndustryGamers for our exclusive interview with Peter Dille, SCEA's senior vice president of marketing and PlayStation Network, and Eric Hirshberg, president and chief creative officer of ad agency Deutsch LA.

But can it do the dishes?

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What is sony doing, PS3 has lost its identity as the "supreme Black Powerful Beast"

These ads are like random wii60 ads

the PS3 "image" is being turned into some mass market thing, I don't like this

Might be more effective, but its certainly not as cool or 'Sony Style' as previous PS3 ads.

Finally Sony has realized that most of their ads were garbage and needed to change their strategy as it was severely hurting PS brand name(too dark and unfriendly)

A white Slim would convince me even today

Yeah those ads are all right.

Haha, blue is back. Sony really wants to remind people of the PS2.

Sorry... Posted Already

Does this mean that we have to start using Blue instead of Red as the official Playstation colour?

PS3 overtaking Wii kooonfirmedd?

director of rumor confirmation, is that a pun....personally sony deliberately leaking information such as the new psp/ps3 slim would give them good advertising and hype-well atleast to the hardcore gamers, just a thought....