^Yea, I loved that. And the sound effects that go with it are also very cool.

This is great! I

awesome.droping the weird ads and the new tag line (only does everything) are really good stuff.

Rebranding is difficult.

It would be very interesting to see how effective this campaign is in changing people's views about the PS3.

It's still being branded as a premium product, but focus has changed from raw power to features. It's also made out a bit more accessible.

This move is definitely aimed at stealing even more of Microsofts sales.

I hate this

the ps3 image of power is gone now

This ad currently runs in the UK.

Out of the £82 million Sony are planning to spend on Europe, only £6 million has been committed to marketing in the U.K.

o no!

@zones

thats one of the best adverts I have ever seen

This is definately becoming interesting! :D