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Forums - General - Microsoft's Photoshop Blunder: Racist or Shortsighted?

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Microsoft doctored a stock image to appeal to its Polish customers by literally whitewashing the color from one of the photo's subjects. While US web visitors were greeted by 3 racially diverse business people, Polish visitors saw one man replaced by a Caucasian doppelganger. And it was so poorly done we wondered if it was a joke. The Polish site now bears the original US image, but the damage has been done. Said CNET's Ina Fried, "Although Microsoft would be within reason to use a different photo on its Polish site--the country is very racially homogeneous--the company is coming under significant criticism."

The braniac that signed off on this obviously didn't think about the racism discussion on this week's launch of Ghettotweets or the anger that ensued after the Japanese "underclass" Google map was released. By quietly trying to conceal a man's race, Microsoft has inadvertently made race an issue.

While the decision to change the image may have simply been due to someone trying to save a few hundred dollars on stock photography, the marketing blunder has extremely negative public implications.

Does racism exist in even the most progressive companies? Absolutely. But was Microsoft's decision to change this particular image racist or just shortsighted? Let us know your thoughts in the comments below.

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LOL ROFL OMG BBQ!

 

That is seriously funny. While I understand the point since you have to advertise to the people of the area, I mean when in Rome...

But, seriously, why not jus take a new picture. Not an obvious chop job. Freakin idiots.



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Well I'm not adverse to changing advertisements etc to appeal to different markets. Some things simply work better in some countries etc. However if you're going to do such things at least do it well so its not so obvious.



Yeah, this isn't a big deal. Seems like an excuse to bash MS as usual.



ROFL.

I don't see the point by changing it though.



Kimi wa ne tashika ni ano toki watashi no soba ni ita

Itsudatte itsudatte itsudatte

Sugu yoko de waratteita

Nakushitemo torimodosu kimi wo

I will never leave you

We do this all the time.. it doesn't matter who we photoshop out of a picture.. if it doesn't sell he is she is gone.. I can see in this case that they wanted a younger person sitting in the middle instead of the older man.. it's not about Racism..

And using stockphoto's is waaay cheaper then to hire a photographer and 3 models to shoot 1 photo.. it's even a 72dpi picture.. that's about 1 dollar to buy such a stockphoto.. while hiring all 4 of them for 2 hour would at least be $800



 

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!) 

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I always did say that something wasn't quite right about microsoft.



Brawl Code- 3179-6370-3098 Name:Richi   

Mk Code-3480-4494-2675 Name:Richi

 

As much as I dislike Microsoft, this is no big deal.

They could at least have changed the color of his hand. This photoshopped image is like everything else Microsoft does. Done half assed.



You know... There are no black people in Poland.

Here, in Middle-Europe, these ethnically diverse photos would look painfully american.