The thing is, most performers come into the WWE with little experience. Back in the day, they developed and worked on their characters themselves. They had some degree of creative freedom; even if the suggestion came from elsewhere, they could take that idea and run with it. They would go all over the country fine-tuning and evolving their characters. Even if that character was over the top, parts of it still resonated with the wrestler themselves because it came from somewhere inside them. People can get into a persona where they have creative input much, much easier.
In the current WWE, however, they take a football player who has never wrestled a day in his life and say, "your name is going to be Borg Yargleson, we need a heel, so you're going to be a bad guy, and ... let's see, you're going to be an arrogant foreigner who hates America. There, done, now go practice headlocks. You have a lot of muscles so we'll call you up soon."
I mean, seriously, what the hell? When that fails, they'll send him down for awhile, then start all over again with something different. The WWE is centered on their creative staff, including the McMahon family, who think that they are the draw, not the wrestlers or the wrestling. It's only when a performer finds some success, starts to get some creative leverage, that they can begin to have input into their own character. CM Punk has that now, as does Chris Jericho and a few others. Randy Orton had it but lost it, as he's been wanting to be a heel for quite awhile--of course, his "character" has always been weak and is basically the same either way. It's a political game.
There are signs of hope, though. The fans basically forced the WWE to keep Daniel Bryan after they tried to bury him at Wrestle Mania. It was a stupid move that almost ruined Sheamus. Ziggler seems to have been allowed to develop his character into what he wants it to be, as I feel the whole "showoff" idea resonates with him. We also have Ambrose and Rollins, two actual wrestlers, getting something of a push right off the bat. I don't think even the WWE can mess up Ambrose, as he's going to have a nut-case character no matter what--you can't change that anymore than you could change Roddy Piper into Hulk Hogan.
Triple H's regime has some positive signs about it. I'm kind of optimistic, though I think we won't see wide-scale change while Vince is still the top dog.
The only real disappointment I have is that they continue to target models for the Diva's division when there are a TON of excellent female wrestlers in the indies, Japan, and Mexico. They could bring Haily Hatred or Mia Yim in tomorrow and the Diva's division would instantly double in quality. There is no excuse for the biggest wrestling promotion in the world having one of the worst female programs in the world.












