outlawauron said: I like the new ad, but Zones.
The PS3 Universe of Entertainment ad wasn't very good. It was a neat commericial but completely sucked in advertising. It just appealed straight to the very limited demographics the PS3 and 360 already appeal to. |
At that time, considering their game line-up, Sony aimed to get the potential PS3 buyers rather than launching a mainstream ad campaign for selling the system to families.
Before the price cut and the launch of the Universe of Entertainment ad campaign, less than 10 million PS3s were sold worldwide, so Sony obviously wanted to target that very limited demographics to ensure that the PS3 is out of the woods. The Universe of Entertainment ad campaign very well accomplished that.