Microsoft is ina tough spot now. It had to happen eventually though. The PS3 is going to start selling out from now until next year in my opinion. The introduction of a slim is one selling point, but it will be $100 cheaper. Big Big price cut move by Sony. If Sony had decided to release GT5 this holiday and bundled- it would absolutely sell out until next year.
I am giddy with excitement, for seeing the sales change.
With that being said, I think Microsoft needs to add a hard drive to the arcade and maintain the $200 price point. There are enough smart people out there that will notice if the $200 360 has a hard drive, and is essentially the old pro.
Without this, The game belongs to Sony imo. An Elite for $300 really just forces a comparison with the PS3, (one which the PS3 absolutely wins on). It is Microsoft just going with the motion really.
Another option would be to reduce the price of the Elite to $250, but now might not be the right time for that considering an announcement like that pales in comparison to a $300 slim PS3 bluray machine, free online, wifi included.
competition is great!