This stuff just keeps getting crazier and crazier. Check out this analyst report:
Sony is on the point of proposing a new version of its game console PlayStation 3 to 400 euros. A fall of 200 euros compared to the current model. The objective is to dope the sales for Christmas, period crucial for the sector.
In the Hexagon, Sony aims at the 500.000 machines sold for the end of the year. The fall of the price should strongly help there.It is Christmas of all the dangers to the manufacturers of consoles. Competition is announced hard. And Sony is well decided to make up for its lost time on Microsoft and its Xbox360 by announcing tomorrow a fall of spectacular price of 200 euros for its PlayStation 3.
For the first time, the whole of the consoles of living room of new generation (Xbox360 of Microsoft, PlayStation 3 of Sony and Wii of Nintendo) will be in frontal competition on the principal markets for the festivals of end of the year. If Xbox360 has left for now two years, the PS3 is not, it, available that since last March in Europe. Offensive, Sony thus decided to only launch on the European market a new model equipped with a hard disk of 40 gigaoctets to 399 euros, that is to say 200 euros less than the current version! Another model, equipped with a hard disk of 60 gigaoctets, and accompanied by two plays, will be proposed to him with 499 euros. After having positioned its PS3 like an expensive top-of-the-range multi-media terminal, Sony remembered that, in the act of purchase, the price passes before the technological prowesses graphics functionalities, especially in Europe.
According to our information, the Japanese giant should announce this fall of spectacular price tomorrow at the time of a press conference. The new product will be available later one week, about on October 13. Questioned yesterday about this next fall of price, Sony still made mine contradict. But, according to several sources of the sector, it seems well that the launching of this PS3 to 400 euros is indeed acquired.
To counteract on the same ground
"It is a very good news for us, explains an important editor of video games, who confirms information. The falls of 200 euros of the telephone iPhone of Apple and that of PlayStation 3 of Sony show that the consumers have truths doubts about the high prices practised by the giants of electronics. "
Before applying such a fall to its console, Sony had to wait until the price on the market of platinums DVD high definition of its allies of Blu-ray consortium (Samsung, Philips, etc...) also drop.
But, from now on, to deal with Microsoft which put on the new play headlight Halation 3 for "booster rocket" the sales of its Xbox360 (sold 349 euros), Sony must counteract on the same ground. The more so as Wii of Nintendo (249 euros only) always dominates the sales of consoles in Japan, but also in Europe and in the United States. By the end of the year, the "family" console of Nintendo should become, if it did not already become it, the console of new generation the most sold, far in front of its two competitors.
In the Hexagon, Sony ran out 200.000 machines and aims at the bar of the 500.000 for the end of the year. The fall of the price should strongly help there, the 600 euros requested up to that point from the players appearing increasingly crippling. "After a very strong starting, the curve of the sales very clearly inflected, and the price, as the lack of titles of exclusiveness, played a part determining in this inflecting", analyzes another editor. With this more reasonable price, Sony envisages to run out in the world 16,5 million consoles at at the end of March, against 5,5 million currently. To support the sales of its PS3, the group also hopes on plays headlights, like Metal GEAR 4, whose preceding version had doped the sales of the PS2.
I can't tell if the analyst is predicting Sony to sell 16.5 mil., or if Sony themselves are predicting it. Either way, that's an insane amount.
