If interest is waning then why are sales up? Magic? The only magic is that HD-DVD lovers still aren't over this. And downloading movies has been around for years. I'll start downloading bluray quality movies when downloading a 50 GB file doesn't shut down my internetz for a week.

Fission Mailed.

yes they do, but trying to "judge" a whole format based on just "one such poll" in only one such region is not even close to being unbias, world wide the Data for Blu-Ray's growth is far and away growing not Slowing as this ARTICLE "IS TRYING" to say. one only has to look at new's and information at smaller studio's and their ADOPTION of the Blu-Ray optical format to know this article is not even remotely on the money. China has been investing in Blu-Ray more now than a year ago, same with many movie production companies they are increaseing support not dropping it.

Wow never saw that coming not with the great shape the global economy is in..

as more people have one should less people want one?

hahahh lol o well sony doesnt care if sales are up in a ression.

How many people were polled??

If it's some crap amount like 1000, FAIL.

Sales aren't up. The combined sales of PS3 + stand alone Blu-ray players are down from last year.

It's not that overall interest is waning, but it's like this:

Lets say 100 million people are interested in bluray to start, when its a new format. It comes out, and it's expensive, only 5 million adopt early.

95 million people still want it, but are waiting for it to come down. Over the next few years as it trickles down in price, more and more people get bluray, but at the same time, more and more people try HD cable/direct TV and are happy with their on-demand services. More and more people use HD DL services like X-Box Live for movies, and become less interested in buying a player.

But, to be clear - waning interest doesn't mean these people won't buy bluray. Personally, I think DVD quality is fine for now (especially considering the price tag of +$15 for new released on bluray). I would be in the "no interest" category. But when bluray players are $100, picking one up will be a no brainer. For many people, seeing them at $300 is an impulse buy with their favorite action movie, even though they have no interest. And it is the case more and more as price comes down.

Make no mistake though, DLing HD movies is still, relatively speaking, in its infancy. It's only going to absorb marketshare until eventually physical media becomes the minority. HD DLs may not be quite bluray quality, but for a movie to be perfect on a screen that isn't 65''+ it doesn't need to be 50gb. a 5GB movie looks fantastic DLed from Xbox Live for instance, and an increasing number of connections (like mine) can handle that DL in a relatively short time. I only need to let it buffer for a minute or two before I can start a HD movie. (in theory that is, my internet's actual DL speeds are about 16-20mbs (2-2.5MBPs) I don't feel the need to watch HD though, so I DL standard def movies inside of a few minutes.

O really?

http://www.romow.com/shopping-blog/blu-ray-sales-up-sharply-in-2009/

Yes really.

That BS propaganda article only looks at stand alone player sales, which are up more than 100% compared to last year. However the increase in stand-alone player sales is smaller than the drop in PS3 sales, which means that overall Blu-ray player sales are down compared to last year.