Got it at lunch time today.

The guy working there was like, this must be a mistake, but he bought one too 

The website still says 39.99, but in store, the shelf said 9.98 clear as day, multiple reports of this being across all targets on the web.

That is an awesome buy.
Bargain, even for a prologue. Just bought a Ferrari F430 in it

i saw it at 39.99 at target today so it must be a mistake however they had brawl for 37 $

I wonder if its just a certain region of the country that has the error.  Online it says full price, in store, clearly marked down, Im in the Philly area, picked it up in NJ.

Lots of people at neogaf are reporting it was 10 bucks in store.

Hmmmm, is it worth the effort to go all the way to Target to confirm an internet rumor? >.

its a possibility

Anything's possible if you have the right attitude!!!

I also think that Ratchet & Clank TOD is 15$...

Yes, they had that as well.  I didn't get it though.

This is not an internet rumor. This is the ever so rare internet fact. :)    I can't personally guarantee every target is doing this, some people are saying that the stores show stock, but there are none in the case, and store employees are 'saying' there are none in the back....but I got mine, and you can see me playing it tonight.

i thought this promotion (GTP $9.99, RC:TOD $14.99) starts on the coming Sunday.....????