From CVG:

Cat photoshops used to be funny, but now the humour's officially dead thanks to the campaign for Geometry Wars: Galaxies.

The publisher has adopted the famous 'lolcat' pics for the GWCats PR campaign, with "hilarious" captions like "I'm in ur Wii, bustin' thru battelgrids".

Usually we find this sort of mischief at least mildly funny, but we can't help but think this is a suit's attempt at riding on an old internet fad.

The game itself is out on Wii in November, and looks to be a fun distraction for anyone who lost hours in the comparatively simple Retro Evolved. Can we have a full XBLA sequel now please?

More pics in the link. Internet memes in advertising? Why not IMO. 

My favorites ones.

I won't be picking this one up for more than $25-30, though. 10 times the content of the original one on LIVE, which was supposed to be free, does not translate to 10 times the price, IMO.

Didn't you had to pay a small amount to download it from xbox live? It was completely free?