NeoRatt said: I get the feeling that this is carefully orchestrated PR from Microsoft...
They were hinting before the conference on something massive, then the day of the MS conference Edge Magazine had their piece on it, and Time had an article on it right away. This type of stuff just doesn't happen out of no where. Microsoft has carefully orchestrated maximum PR for this product. |
Yes exactly. And this is what the biggest corporations can do so effectively. I call it something like 'surrogate advertising' where you use so called impartial sources: straight up legit news sources like magazines, news portals etc to start publishing articles hyping your products which are nothing short of commercial advertisements but masquerade as genuine news or technical insight.
This is what M$ does so well. Edge magazine publishing a piece on them praising Natal is such a giveaway.