Where you find soulful stuff is in Indie games. XBox Live Community games has a shot of it, along with hopefully some other channels. What you see now is set patterns being followed to maximize profits:
1. Attempts to establish new franchises in niches that showed a sudden breakthrough in unexpected sales. Ok, stop me before I start ripping into Tower Defense games (wait, Tower Defense are exploits of a latest game trend without caring to establish a franchise).
2. Beating old IP to death in new ways (Say hello to my little Nintendo).
3. Exploiting the Waggle Wave, by trying to show you have the coolest new interface.
4. Beating franchises to death, with a continuation of sequels.
5. Licensing out the likes of Hanna Montana because you think you found new coinage there, because these tween girls haven't fully been exploited again. Make sure you thrown in road worn play mechanics, akin to using Monopoly for a boardgame, because parents will buy the stuff as a gift for their kids who is a Hanna Montana fan. By the way, replace Hanna Montana with Spongebob Squarepants or another character.
And this is what gets dumped in my lap at this E3 this year. Yes, I know it is for marketing people, and bean counters, but this year, due to a fetish on motion control, I didn't get my Live Arcade and Community Montage of offbeat stuff. No, it was motion control, Milo and the magic light up wands. Oh, did anyone else notice the latest Ubisoft Rabbid's game is a rip of of Katamari? Same BLASTED idea.
Sheesh, I am one step away from rating these press conferences on a scale of 1 to 10 for entertainment value.