lanjiaona on 27 May 2009
Last week Microsoft said it would this Thursday make an announcement regarding "a very special partnership, sure to keep TV fans glued to Xbox LIVE".
Reports today claim that Microsoft have agreed a deal with BSkyB that would bring more users to the Xbox 360. BSkyB operates Sky Digital a subscription television service in the UK and Ireland. It is also the UK's biggest pay TV provider.
Xbox 360 is compatible with Windows Media streaming functions - and its Video Marketplace is by all accounts proving popular (with even more content deals on the way, MCV understands). Microsoft is also keenly pushing a message around media convergence in the home, so this deal would fit the bill.
The PlayStation 3 already has Play TV, which allows UK users to watch, pause, and record digital TV on their PS3. So could Microsoft beat Sony once again?
No real clarification of what the deal entails has been given, but Rapid TV News points to 2007 comments from BSkyB’s COO Mike Darcy about using Windows Media to stream the broadcaster's content as a new means of delivery.
Official details will be made public at an event on Thursday morning. GamingFront will have a full report on the matter as soon as it happens.
