rocketpig said: choirsoftheeye said: I think the fanboyism and brand loyalty is spawned from the same part of the human psyche as loyalty to professional sports teams. Which, when you actually think about it, is a ridiculous concept. But - it's fun. |
That analogy only works on a base level. More often than not, sports loyalties lay on a regional basis and much of sports fanaticism comes from a "my suburb/city/state/country is better than yours", not a "company a is better than company b, even though we can both buy the exact same product anywhere". There's a certain pride that comes from seeing your home team do well because, in many cases, they are a representation of the city and the people within. The same thing doesn't apply to products or companies because they're universal and have no ties to a region or city (well, other than their corporate base but that's such a small part that it doesn't apply). I just don't get brand fanaticism, that's all. Will I buy products because the company usually produces high quality pieces, such as Apple? Yes, but that's based on my experiences with the company and the second they stop producing quality products that I want, I'll stop buying their crap. I'm as loyal to a company as they are to me; in other words, I buy stuff that works well and has features I desire and the second the company stops providing those services to me, I stop providing them with my money. |
You're wrong in your comparison of Sports and Companies.
Why do you think people are fans of certain teams? Because they feel represented by the team?
Why do they feel represented by the team? Because they live in that team's region.
They're a part of the region, a part of a group. Because they feel they're a part of that group, they will still be fans wherever they go because while they're not physically there, that membership mentality is still present.
Now let's draw this back to the console side. When you buy a console, what happens? The answer is you become a member of several new groups such as console owners in general and owners of the specific console you just purchased. You're now a member of this group whether it be PS3 owners, xbox360 owners, or Wii owners.
Now that you are a member of this group, you react more strongly to news about it. If you own a 360 and one game comes out for the Wii and one for the 360, chances are the 360 one will be the one you turn to look at. It has more relevance to you, as a 360 owner. It's like the old car commercial question: Who is most interested in a car's commercial? The answer most people will give is a person looking to buy a car but the real answer is a current owner of that car. The reason is that he/she is looking for affirmation that purchasing the car was a good idea.
Next let's put that into a competitive environment. Football fans will very much hope that other teams in their favorite team's division will fail and lose games so their favorite team has a better shot at moving up. Likewise, console fans will hope that other consoles falter or games fizzle to make their own console look better. Consoles are competing for sales and 3rd party support, and the less one console gets, the more your console can get.
Brand loyalty/fanaticism is not hard to understand though it is annoying when people take it beyond reasonable limits. I've no problems with people who like what they like however the people who insult everything which isn't what they like are the problematic ones.