Ugh let me explain it simple.. It's not crap.. I'll give you an example how this list works...

A company Like Coca Cola wants to have a contest where you can win videogames consoles.. They would want to attract the right people with the right prizes.. Cause the Brand Value is Low of the Playstation we as an Ad company wouldn't advice them to use the Playstation brand.. we would say: Use the Wii or DS cause their Brand Value is high making it faster for consumer to buy your product to enter the contest.... We wouldn't say Playstation 2 cause that's outdated and over...

i need a facepalm icon.

Nikkom, then why is the original xbox over ps2?

No this is worldwide... The valuations are based on economic and market data and the proprietary
consumer research from BrandZ – the world’s largest study of consumers and business-tobusiness
users’ brand preferences.

what the hell kind of graph is this?

this is speculation from my part:

The Xbox is higher because the succes of the 360 and the name connection with Live

Playstation 2 is lower cause the Playstation 3 is not doing so hot.. (High Price for almost the same games) So there is a bad connection there and there hasn't been anything that kept the Playstation 2 in the eye of the public.. Noootthing..

If the PS3 brand is 16x lower(in dollar amount) than the 360 brand, then why do sales not even remotely reflect that? Is the PS3 selling in spite of a dwindling brand name, or is the 360 not selling as well as it's brand value would imply? I just don't get what is being measured to come to the conclusions they have, because sales seem to not be a factor.

Momentium, inertia and friction are good concepts to use in a discussion of sales trends ... but I don't believe that you can apply them to "Brands", and even if you could the methodology in this is questionable and the application of the terms is bad.

Basically, the PS2 in the previous generation had the highest sales (velocity) and the largest library (mass) so it took much longer for the PS2 to slow down and stop than it did other consoles. If there was momentium associated with "Brands" rather than "Consoles" one would have expected the PSP and PS3 to receive a massive benefit from the PSP, and the Wii never would have taken off (because of the low momentum of the Gamecube).

... Porsche doesn't sell much in comparison Ford.. But Porsche has a higher Brand Value.. It's cooler, hipper, you want to be associated with Porsche much more then with Ford.. not only in the eyes of the consumers but also for other companies..

I´m confused should the ps2 be first?