Look at the graph, microsoft has more momentum going than nintendo wii and nintendo ds...

What the hell does that graph even mean? Can you explain what each column represents? I just find it hard to believe that the Xbox has better brand recognition than both the PSP and PS2, considering Xbox has been discontinued for years and the two latter platforms are still going relatively strong.

No.

What is Brand contribution and what is brand momentum? explanation please

Sorry toasty boy, but many of those 360 momentums are before Wii and PS3 release. And before post a theme, please remember explain better to capture more atention.

Also, any of the microsoft gains haven´t been to much significative, more if you count the advantage period they had.

Wow, just from seeing xbox OVER ps2, i know instantly that this graph is shit

Well let me help Toastyboy.. cause he took the graph from me...

This Week the BrandZ Top 100 Most Valuable Global Brands from Millward Brown Optimor was released... Google at 1 Microsoft at 2 etc... This is important for companies and design agencies (were I work) because the value of a brand means a lot of things.. recognition, emotional connection, a respect for technical innovation, design... These responses to brand draw customers, drive investment, and help assure long-term corporate stability.. Millward Brown Optimor measures both the short and long-term effects of marketing activities and link them to the financial impact on the business... So brand value is important.. This year Millward Brown Optimor has included a list of the Gaming Consoles brand value:


From Millward Brown Optimo:

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Brand Contribution
How much of these branded earnings are generated due to the brand’s close bond with its customers?
The portion of these earnings driven by brand equity is called “Brand Contribution”:
The degree to which brand plays a role in generating earnings. This is established
through analysis of country-, market-, and brand-specific consumer research from
the BrandZ database

This guarantees that the Brand Contribution is rooted in real-life customer perceptions
and behavior, not spurious ‘expert opinion’: in some categories, brand is important —
luxury, cars, or beer, for instance. In categories like motor fuel, on the other hand, price and
location play a very strong role. Furthermore, as markets develop, consumer priorities and
the role of brand may change. And even in strongly branded categories, some successful
brands that compete heavily on price.

The Brand Momentum™ indicator that indicates each brand’s growth is based on this evaluation (well the entire measure system). It is presented as an indexed figure that ranges from 1 to 10 (10 being high).

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It's about Today.. How a brand is doing today.. not how strong a brand was.. That explains the low playstation 2 value cause we don't have ad's for them anymore and it's fading away in the hearts of the consumers... Xbox is higher cause of the name connection with the 360 and Live...

That chart is the most ridiculous thing I have ever seen.

Is this strictly dealing with the US? Also this is basically just the level of marketing each brand receives?

I didn't see anything like that since good old times of "Get the facts" campaign