EA Sports president Peter Moore has told VG247 that he has yet to see sign of Sony, Nintendo or Microsoft working on next generation hardware, and that the current cycle has a “long runway”.

“There’s no inkling of any new development being done,” said the boss.

“I mean, I’m sure somewhere, someone in all three companies is working on it, but nothing that we see, and we’re excited about that, quite frankly.”

The existing generation could beat all records, said Moore.

“From an industry point of view, how long the cycle is, I think we’ve still got a long runway here ahead of us, and as a software publisher I’m enthusiastic,” he said.

“I think this could be our biggest generation ever, when you think of the sheer numbers.”

Moore added that stiff demand for current hardware meant we’re going to be working with existing machines for the foreseeable future.

“I think we’ve got a lot of money we can make in this generation ahead of us here, and hardware manufacturers in the same way don’t want to start making that investment while there’s still a lot of money to be made,” he said.

Got it on VG247

so the 10 year plan may be for all 3.

I'm hoping the next cycle doesn't start until 2011 or 2012.

Well have a look at the Big 3..

XBOX 360 seems to be having it's peak year 4 years after release.. Instead of the usual 3 which suggests AT LEAST one extra year on top of the usual 5 years. It's also a software beast, Microsoft aren't going to want to take a money maker like the 360 off the market.

PS3 still costs $400.. When you think about the fact that consoles generally sell most of their lifetime sales at a sub $200 price it seems to have a fairly lengthy life.. Plus Sony will want to keep it on shelves for as long as they can as to make back some of the money they've lost.

Nintendo... Well I mean come on.. They're still at launch pricing, haven't had a AAA game for nearly a year now and they're still having their best year yet (not for much longer but it's still impressive) The console is making a shitload of money from hardware and from software. Their worst system, the GameCube had a full 5 year life.. AND only now have they gotten the Wii Remote to be the way they wanted it from the very beginning..

All 3 manufacturers have very good reasons to stay in it for the long haul, Peter Moore is just adding to what we already know

Any console company besides nintendo that makes a new system thats is harder to make games for is completely stupid in the next 5-6years...

There will not be a new system which starts the fanbase all over for at least ANOTHER 5 years... Only nintendo can because it will use tech that Sony and M$ has been using for the last 2-3 years.

if this is correct this is very good news looking forward to seeing what all of the console can do even if it's possible to double last gen sales.

@Dno: That's not neccessarily true.. In Sony's case they could just add more cores and clock the Cell faster and add an increase in RAM and the only major change would be the graphics chip. Engines could be retooled for not a huge amount and it wouldn't change the cost of games by much at all - It'd just be a push towards usng ready built engines.

If the standard was pushed to 1080p then art would have to be higher quality and THAT would increase costs be a fair amount but it wouldn't be like going from PS2 -> PS3