Gamers may start to see an abundance of first-party toy offerings from Sony at their local Wal-Mart or hobby store as the gaming giant has today announced a deal with Target Entertainment to be its consumer product licensing agent. This means that you soon won't have to pay outrageous prices for custom made SackBoys or intricately detailed Sony figures; you should be able to just walk into a local store and pick up whatever it is you're looking for, like official game T-Shirts and collectibles.
Sony Europe's licensing and peripherals manager Stephanie Freeman states, "Many of Sony Computer Entertainment's first party software titles and characters are now recognized by millions of people around the world - from the legendary Ratchet and Clank through to the iconic SackBoy from LittleBigPlanet.
"We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen."
You can expect this partnership to result in "exciting ranges of PlayStation apparel and accessories, colorful toys and plush, stationery and gifts, housewares and food, and plenty of fun-filled promotions."
Source
http://www.psu.com/Sony-prepares-to-deliver-first-party-collectibles-News--a006894-p0.php
-------------------------------
This is cool. It's a shame it'll probably still be hell getting a hold of any of these in europe
Check out my game about moles ^
