Looks good. Wont stop the ipod franchise, apples competitors will need to do some serious innovation to beat apple in the mp3 market. But the more competition the better.

I don't know why people use this "Killer" term. I am sure many know for a fact it won't come in and sweep away the iFans.

They also have an alternative to the Nano as well.

http://www.cnet.com.au/sony-nwz-s738-walkman-339292185.htm

Conclusion
The S730 series is a stellar release from Sony, and the players are well-positioned to compete with the iPod Nano. Though they cost more than the equivalent capacity Nanos, they should draw buyers' attention with their plentiful customisation options, built-in FM radio and — the main drawcard — in-built noise cancellation. This last feature should appeal to audiophiles who have been disappointed by the sound quality on Apple's devices.

I like the FM radio feature, although I wish they had AM on these things too, that way I can listen to my sports radio.

they need to make them all glossy shiny black like PS3 instead of this dull black.

Hell no! Nothing annoys me more than damn fingerprints on my PS3 and/or PSP.

BUT my ipod touch is shiny black (front)and I LOVES EET. :P

Yeah but your fingers mainly go on the back which is silver and the front is mainly the touchscreen.

now you are just talking dirty :P

Well, I play dirty.

lol

OH NO YOU D'ENT

Oh yea I did.

I also hope to grab those NWZ-W202 headphones.