The simExchange has released an analyst research report indicating that it believes Sony needs to drop the price of the PlayStation 3 in the coming weeks or months in order to remain competitive with the Xbox 360 in North America.
The report, by analyst Jesse Divinch, indicates that either a USD 100 price cut or an added-value bundle would help to reduce the apparently widening gap with the Microsoft console.
If Sony does announce a price cut, the logical time to do that would be the Tokyo Game Show, taking place later this month – and such a move might have repercussions on the market share in its home territory as well. Read Full Story >>
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