@Slowmo: Option Z could also be applied to MicroSoft.
In another posting here on vgchartz it shows that the EDD division is still deep in the red, and considering its easy to mod the hardware and pirate the xbox software, it's not so sure it will come out of the red digits soon, or in the long term for that matter.
MS Stocks are also plummeting lately due to the pessimistic forecasts, and it's possible that shareholders want MS to go back to their core-business, Windows and (mobile) enterprise software + solutions to make MicroSoft as a whole more profitable again.
More on topic:
Whether or not Sony will introduce a price-cut depends on several factors: Exclusives like GT5P, Killzone 2 and LBP are received well by the critics and gamers, and software sales are the most important factor in Sony's business model. If they sell enough 1st party titles there's no direct need for a pricecut.
And then there's the currency-rate. Right now the Yen is too strong and puts a lot of pressure on Japanese companies like Sony, Toyota who mostly export to the western markets. If the yen weakens, it might give them enough space to cut prices.
And there's the option to improve the production of the PS3 components. I don't think it will take much time any longer before the 45nm Cells will be mass-produced and other components will become cheaper to produce. Sony can win a lot there, more the MS which uses older components where the production process has allready been optimized ( plain DVD, PowerPC chips, plain Memory banks )
If they cut prices however, MicroSoft will have another problem to deal with.
At the moment the Arcade is selling for 149 Euros ( with 2 games ) and the Pro for 199 euros ( also with 2 games ) in the Netherlands, but the PS3 / Wii sells the majority of the software over here. I think it's a combination of brand / piracy / bad publicity on MS. So making it cheaper won't help much.
Adding in extra features / making XBL free ( or cheaper ) will only cut down MicroSofts margins, putting more pressure on the divisions profitability, while it's not sure whether it generates more revenue from the software. Sure netflix can bring in some extra revenue, but movies are easier to pirate then games.
@numonex:
Are you a developer ? Studios like Guerillia, Insomniac, Naughty Dog, Media Molecule shows that it's not harder then any other platform, it only requires another approach to the hardware. Most parts of the game-development-chain remains the same.
I've said it before, and I'll say it again: this whole xbox-business is a mistake by MS, no other division from MicroSoft profits from those activities , the xbox has nothing in relevance to search, enterprise solutions, Windows or other hardware like keyboards & mice or Zune.
It cost them billions of dollars and bad reputation while Vista, Windows Mobile, Search are suffering and Office facing more and more competition.
Their only vision was to go after Sony and get marketshare, and for what ? what was their vision behind that decision ?
To become dominant and lock-in developers and consumers, so it's easier to stall innovations in the console business to make "Games For Windows or DX 10/11/12/##" look better and keep Windows as the most viable platform for the media-hub ?
Or sell overpriced accessories like they're already doing, camouflaged by the concept of 'giving customers choice ?'