Coca-Cola on 11 March 2009
Disney has revealed a new action-racing game for the PC, PlayStation 3 and Xbox 360 titled Split/Second. The game is being developed by Black Rock Studios, the creators behind Disney's other racing title, the off-road themed Pure.
http://content.usatoday.com/communities/gamehunters/post/2009/03/63938455/1
Like Electronic Arts' Burnout franchise, Split/Second emphasizes vehicular mayhem and destruction. However, according to the statement from Disney, racers can also trigger explosive moments that alter the track or create new race paths.
The company's Disney Interactive Studios have increasingly taken more projects in-house and, according to the article, plan to invest more than $200 million this year in overall game development.
