You're asking about price? MediaWorld is a very big german chain (IIRC a German guy answered me months ago that it's owned by the same corp. that owns another big chain, Saturn) with a lot of big shops and megastores around EU and Italy has a quite high 20% standard rate VAT, so it's quite likely that prices elsewhere are even lower. But the de facto current situation almost exclusively benefits, regarding both sales and image return, MediaWorld instead of Sony, IMVHO, increased big chains sales don't compensate lower ones in all other shops, and anyhow big chains already have agreements to pay consoles so little to be able to afford such offers, so Sony is already paid less per unit from them.

Of course Belgium exists, where else would waffles come from?

Just like Poirot, waffles and chocolate are important parts of the plot: cunning euro-bureau-leprechauns invented them!