Well, while it's not the push of a panic button, but you've gotta wonder what he means by this statement? Some would have you believe that all is swell is PS3 land, it's interesting what EA's concern in approaching development on the PS3.
http://www.gamesindustry.biz/articles/ea-exec-crosses-fingers-for-sonys-future
I know in the past, EA has stated that PS3 would be the lead console:
http://gamer.blorge.com/2008/08/04/ea-focus-on-ps3-as-lead-platform-for-game-development/
But this was all based on EA's perception that PS3 would start to dominate the 360, and eventually the Wii:
http://www.gamesindustry.biz/articles/ea-expects-ps3-to-outsell-360-in-2008
Well...the 360 got a timely price cut to boost the heck out of the holiday season, but it also received a slew of content that really helped to push consoles. With that said, the console was still on track to top EA's estimates, and 2008 probably provided M$ with a big stick to bash a weakened EA over the head, for publicly making those estimates in early 2008. Looking at some franchises like Mass Effect...if I was M$, I'd play hardball like hell with EA to keep it exclusive for as long as possible. No exclusive, not “privileged status” at launched…see Gears of War Franchise for the benefits of such a label. In actuality, Mass Effect was published by M$, so given the tight finances at EA, it benefits them to keep it that way, and avoid adding more cost to the launching of the game.








