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Forums - Nintendo - Iwata Reaffirms DSi Not Intended to Compete with Cell Phones, iPod

thetonestarr on 28 February 2009
Bobbuffalo said:
It was already stated that the DSi is the third and final phase of the blue ocean.

http://seanmalstrom.wordpress.com/2008/10/02/reggie-confirms-dsi-is-a-blue-ocean-product/
http://seanmalstrom.wordpress.com/2008/10/08/translating-reggie/

 

This is all I really wanted to hear:

RF-A: You’re referring to the fact that they’re closing studios. Our first-party is doing great. Our staffing has increased. We certainly have a wealth of projects. The Mario team is hard at work. The Zelda team is hard at work. There is a new Pikmin coming.



 SW-5120-1900-6153

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Bobbuffalo on 28 February 2009

No problem ^^



Sky Render on 28 February 2009

There's an immense difference between competing and coincidentally being in a similar market. Given Nintendo's love of the Blue Ocean Strategy, which more or less states that competing is a fool's game, I can't really see why they'd want to go toe-to-toe against other companies when it's so much easier to carve out a new and more expansive market that other companies are unable to compete in with their existing products.



Sky Render - Sanity is for the weak.