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Forums - Sales - Waterstones book shop now selling DS's and game.

canch on 20 February 2009

I was in waterstones this morning (UK), Waterstones is a book shop that sells all kinds of books from novels to childrens book and has done for years.

This morning I walked into one of there stores and I noticed they started selling Nintendo DS's and games,  £99.99 for a DS or £119.99 for DS/Game.  One thing I did noticed was that the games they sold were games like brain training, sight training, 42 all-time classic games, 100 classic book collection etc, but no games like mario and stuff.

The people looking at them and buying were older, middle age women.   I saw a woman (I say about 50) buy '100 classic book collection'. 

I just though to myself, if a store like waterstones (a die-hard book shop) is selling DS consoles to people who would never-ever play a console, then nintendo have done really well to include all types of games to all types of people.



PC gaming rules.....

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megaman79 on 20 February 2009

Waterstones i believe signed a deal to sell both DS and Wii stuff in their stores. I dont think its the style of game that matters, its really about expanding along with dvd sales, etc. They have certainly made games that are now viable along side books but i dk how this component of the book store business will go.

Still its more upper class than WHSmith, that indicates alot of frivalous spending.



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.

llewdebkram on 20 February 2009

In Gamestation in London last weekend there were the usual teens looking at the PS3 and Xbox360 games and two families (mother and father in their 30s and early 40s) looking at Wii games with their children
On other side where the DS games are displayed another family with parents in their mid 20s with a child of about 5/6 and an elderly couple who must have been around 70 looking for brain/mind/crossword type games, and obviously for themslves.

Such a weird feeling after visiting shops like these all my life to be suddenly surrounded by people of such a wide age range!



megaman79 on 20 February 2009

I think Nintendo have done the right thing. They saved their skin and have created a mass market awareness for alot of their software that will serve them in to the future.

It boggles my mind to think how S and MS possibly thought they could win the market over with games that didn't appeal to kids though.



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.