While the average media journalist in America is an adult male, your argument makes perfect sense!

@ Squilliam

America's entertainment software industry creates a wide array of computer and video games to meet the demands and tastes of audiences as diverse as our nation's population. Today's gamers include millions of Americans of all ages and backgrounds.  In fact, almost two-thirds of all American households play games. This vast audience is fueling the growth of this multi-billion dollar industry and bringing jobs to communities across the nation.  Below is a list of the top 10 entertainment software industry facts:   

1. U.S. computer and video game software sales grew six percent in 2007 to $9.5 billion – more than tripling industry software sales since 1996.
2. Sixty-five percent of American households play computer or video games. 
3. The average game player is 35 years old and has been playing games for 13 years.
4. The average age of the most frequent game purchaser is 40 years old.
5. Forty percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (18 percent).
6. In 2008, 26 percent of Americans over the age of 50 played video games, an increase from nine percent in 1999.
7. Thirty-six percent of heads of households play games on a wireless device, such as a cell phone or PDA, up from 20 percent in 2002.
8. Eighty-five percent of all games sold in 2007 were rated "E" for Everyone, "T" for Teen, or "E10+" for Everyone 10+.  For more information on game ratings, please see www.esrb.org.
9. Ninety-four percent of game players under the age of 18 report that their parents are present when they purchase or rent games.
10. Sixty-three percent of parents believe games are a positive part of their children’s lives.

http://www.theesa.com/facts/index.asp

@ Squilliam

I didn't say gaming is just for kids, I just said the Wii is relatively especially popular amongst young kids. That's not a surprise as according to Nintendo's own studies in the past, the GameCube userbase was almost entirely dominated by kids.

One caution though when talking about averages, having 3 nine years olds as your userbase and one 90 year old grandpa as your userbase, still means the userbase is dominated by preteens despite the average age may be 30. For example in this case crafting games targeted at 30 year olds would result in failure.

I am sure there are many adult gamers, for example potentially also gaming on PCs. But from what I have seen the Wii does especially well with kids (and females of all ages, the latter more so than I anticipated) and the 360 does well amongst young teen males. Actually most 360s I saw being bought here were for 10-12 year old boys when the console only was 119-149 Euro around here including taxes over the holiday season. As for entry pricing that's pretty cheap, for many cheap enough to buy as a kid's birthday present, for sinterklaas celebrations or for Christmas.

Anecdotes... Yay!

This!

I concur!

Btw: I did everything you said I should do last night, our plan is in motion.

*Clasps hands like an evil overlord* Good... GOOOD! MWHAHAHAHA!

You're damned right they should ask these questions. No one is immune.

lol @ MikeB

You act like out of 138 million units the PS2 sold.. none of them were bought for children.

You sir, have made me laugh.