I'm listening to a Killzone 2 podcast, and I agree with them that the marketing in Sony is horrible. There's 10 days left before KZ2 launches, and so far we got a 10 second trailer in the UK, and a pretty funny, but pretty much unnoticed viral campaign with the valentine's day thing.

Like the podcast said, Sony can't depend on word of mouth between fanboys/hardcore gamers, and pretend they're in the PS2 era where even a fraction of that userbase is huge. Remember, most of you, if not all of you guys on this forum are the minority. The kids I know who have PS3s have 3 games, a sports game, a popular shooter (COD), and one more block buster hit.

The reason why GTA IV, Halo 3, and GeoW 2 were huge hits are largely a part to the publicity those games got. I think that Jack Thompson, and all the news outlets did a HUGE favor for GTA IV, because they were practically advertising the game.

I'm a PS3 fan, because I absolutely despise Microsoft's treatment of its fans with RROD, scratched disk controversy, their milking out of money with add on, and IMHO overhyped games.

But you know what overhyped games sell well, primest example being GTA IV (10.0 from IGN? I've lost the respect I gained for them after their Assassin's Creed review).

They can't rely on Sony fanboys to hype the game. Casual gamers don't go to websites like VGChartz, or watch G4. I would of rather have them get controversy than have absolutely no publicity.

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Killzone 2 will NOT be a console seller. Despite the stronger lineup PS3 has this year against Microsoft, few of its games can actually attract a potential buyer alone (Having lost FFXIII to the US and EU, and GT5 being the exception due 2010).

What Killzone 2 CAN do is get attention on the PS3, and publicity to it for the masses, to NON-PS3 owners. Killzone needs to be a big bang, that will allow lesser known games like Infamous get attention, and allow a consistent stream of hype. We need to go from game to game, quarter to quarter with hype, and so people will actually look at the PS3 and say "Wow, look at the games they have".

And so far, Sony is not starting out well if this is all they have to offer.

A great product and great games won't sell if nobody knows about it.

Dude chill out. Killzone 2 is a great game. It will do fine.

Come to think of it. I haven't seen any Killzone commercials either. Though this may be based soley on the fact that i've watched nothing but the history channel for the last... few months.

I know what you mean OP. It's a very poor marketing strategy from Sony this gen.

@Kasz216. I also have not seen any KZ2 ads. Considering Sony calls it a system seller, I thought I was gonna see loads. :(

It got a LOT of adds in the UK right?

Like a 10 million budget?

I'm in the US so maybe that's not why i'm seeing any.

But where was that 10 mil spent?

I havent got a clue. Even in stores. When you walk in it's Halo Wars this and Halo Wars that. KZ2 has like one column of prorder boxes, and everywhere else it's Halo Wars. Even on the TV's in their playing trailers, I was shocked to see Halo Wars LOOPED. Why arent Sony being as agressive???

i hate sony's advertising this gen too, last gen PS was all over the tv. Everytime you watch tv you here that familar PS tone, and see a game. This gen we get a commercial 4-5 days before, and that's it.

Well we know they were spending 10 million.... maybe they just blew it all on movie theatre ads?

it's like they're not trying .... at all...

If Sony won't advertise it, we will.

Honestly, I've told 10 people in my school about it, 6 of them said they will buy it first day, the other 4 said they might get it. About 8 of them never HEARD about Killzone 2, while the other 2 said they think it will suck because the first one did. But I changed their minds showing gameplay and reviews. So do what I did, tell friends at school or at your workplace.