gebx said: Ashadelo said: Honestly the 360 didn't put up a good fight seeing as it had a year head start. |
QFT yep, Microsoft let its console basically die... seriously they did jack all to help sales from January to July... |
Then they responded with the amazing answer of -- get this -- a $50 price drop. And it doesn't look to have made much of a splash. The 360 did not pose a challenge to the Wii, and that's a shame. It should have. I have a feeling that 18 months from now we'll see a similar thread, "so the 360 is in last place, but at least it was released first..."
Microsoft has redefined its competition as "not the Wii" because they weren't prepared to compete with the Wii. And in the future when they fall into 3rd place they won't be able to make the same statement about the PS3.
I think ignoring the hardware issues for so long really hurt them. It was all over the internet and yet they kept the "within typical defective #s" attitude until the point where they just couldn't ignore it without suffering lawsuits.
This was a huge mistake. Huge. It doesn't take a genious to say, "More 360 owners are aware of our console failing regularly than the fact that it has HD graphics -- perhaps we should do something." When Microsoft determined the writing was on the wall and the cheapest course would be to bite the bullet and pay for repairs, they went the skanky route and announced that their warranty was 1 year, but 3 years in cases of a certain failure. Otherwise 1 year. Why the confusion -- because there are a lot of non-RROD 360 failures and that would be a lot of additional cost.
Microsoft entered this race assuming the first mover advantage would win it for them. They assumed profitability was only a couple of years away. Now that it's clear that releasing a console first isn't what wins a console war (history already told us that) and their rush to get the 360 on the market was misguided, they're focused on attaining profitability for one year. They need to show investors they can pull _some kind_ of profit, even if it has the stipulation that they aren't counting the cost of defective product in that profit and even if it has the stigma of nearly 7 billion in losses all around it.