"Sackboy is one of the most recognizable video game icons out right now. No wonder that Sony wants to capitalize on the LittleBig-love by releasing new 4" action figures this Spring. In addition to the regular 4" action figures, toy developer and manufacturer, Mezco Toyz, will also release limited-edition Sackboys throughout the year, ranging between 2″ and 18″ large."
http://playstation.joystiq.com/2009/02/09/sackboy-action-figures-coming-to-stores-this-spring/
awesome.it gets more recognition between kids .