Please name the game, which country you are in, what format of marketing and its length if audio or video. Also describe how effective you think it is.
I want to see an official record on marketing for core Wii titles in the next few months. Let's see if they actually advertise the games.
Ill start, Tenchu Shadow Assassins, Australia, Internet web page ads on gaming websites (1up, Games Radar, Gamepro), Excellent visuals barely flash animated though.
HOTD OK, Australia, Internet Web page ads (Eurogamer), No animation but link to trailer, standard grindhouse poster image. Its great though, excellent unique marketing that is consistent.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
