Only the gaming division .
Interactive Media
Interactive Media revenues for the quarter increased 13% to $313 million and segment operating income decreased $58 million to a loss of $45 million.
Lower segment operating income was primarily due to a decline at Disney Interactive Studios as higher sales volume was more than offset by an increase in unit cost of sales and higher marketing expenses in the current quarter.The following table summarizes first quarter segment operating results for fiscal 2009 and 2008 (in millions).
Quarter Ended
Dec. 27, Dec. 29, Change
2008 2007
Revenues (1):
Media Networks $ 3,903 $ 4,109 (5 ) %
Parks and Resorts 2,665 2,772 (4 ) %
Studio Entertainment 1,945 2,641 (26 ) %
Consumer Products 773 654 18 %
Interactive Media 313 276 13 %
$ 9,599 $ 10,452 (8 ) %
Segment operating income (1):
Media Networks $ 655 $ 929 (29 ) %
Parks and Resorts 382 505 (24 ) %
Studio Entertainment 187 514 (64 ) %
Consumer Products 265 287 (8 ) %
Interactive Media (45 ) 13 nm
$ 1,444 $ 2,248 (36 ) %
(1) Beginning with the first quarter fiscal 2009 financial statements, the Company is reporting its Disney Interactive Media Group along with certain new business initiatives as "Interactive Media" for segment reporting purposes. The primary operating businesses of the Disney Interactive Media Group are Disney Interactive Studios, which produces video games for global distribution, and Disney Online, which produces web sites and online virtual worlds in the United States and internationally. The Disney Interactive Media Group also manages the Company's Disney-branded mobile phone initiatives. Previously, Disney Interactive Studios and Disney Online were reported in the Consumer Products and Media Networks segments, respectively, while the new business initiatives were reported in corporate and unallocated shared expenses. Prior period amounts have been reclassified to conform to the new presentation. See Appendix for financial information (quarterly and yearly) for fiscal 2008 and 2007 adjusted to reflect the new presentation.
“In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.” Hiroshi Yamauchi
TAG: Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.
