Killzone 2 has £2million advertising budget in the UK

Smashed

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Smashed on 29 January 2009

SamuelRSmith said:

FilaBrasileiro said:
They should start this Saturday already, and then again on the 21st, UFC is pretty fucking big in the UK.

Erm... *coughs*, *slightly uneasy*.... what's UFC?

Ultimate Fighting Championship = UFC.

The title should tell you what its about.

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IllegalPaladin on 29 January 2009

Tremble said:
I can't wait to say those ads!!! BTW? when's the superbowl?

This Sunday.

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The_God_of_War on 29 January 2009

Smashed said:

The_God_of_War said:
I told people not to worry about Sony not advertising KZ 2. There's no way on earth they wouldn't let people know about it.

I know, it's going be one of Playstation's best shooters. They are going to advertise the crap out of it.

Yep, they will. I live in the UK and they advertised Uncharted and LBP a lot. KZ 2 is arguably much bigger/more important than both of those games.

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SamuelRSmith on 29 January 2009

Kasz216 said:

SamuelRSmith said:
Anyone got any stats and figures for any other game's advertising budgets?

Final Fantasy 7 was the lead game in a 100 million pound advertising campaign in the UK.

I see.... so what's so great about £2 million, then?

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SamuelRSmith on 29 January 2009

I don't think I've ever heard anyone mention UFC ever in my life, and I come from a pretty sporting family.

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Kasz216 on 29 January 2009

SamuelRSmith said:

Kasz216 said:

SamuelRSmith said:
Anyone got any stats and figures for any other game's advertising budgets?

Final Fantasy 7 was the lead game in a 100 million pound advertising campaign in the UK.

I see.... so what's so great about £2 million, then?

2 million is actually very high I think.

It's just FF7 was probably by far the biggest advertised game out there.

Hence why it's so damn popular despite being a step backwords from the SNES versions.

A handfull of PS1 games just got MASSIVE advertising because Sony wanted to make their console last. It's also probably why FF7 was a PS1 exclusive.

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theRepublic on 29 January 2009

From what Sven of Capcom said about advertising the other day, it sounds like Sony is expecting around £20 million in gross sales of Killzone 2 in the UK.

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RPG on 29 January 2009

Kasz216 said:

SamuelRSmith said:
Anyone got any stats and figures for any other game's advertising budgets?

Final Fantasy 7 was the lead game in a 100 million pound advertising campaign in the UK.

Err I need a link for that, financially £100 advertsing would require millions of sales in that one region to make money, you must mean WW.

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bbsin on 29 January 2009

FilaBrasileiro said:
They should start this Saturday already, and then again on the 21st, UFC is pretty fucking big in the UK.

Yeah, Sony has been advertising alot with the UFC lately. It's a smart choice given the demographic. BTW: Who do you got?

Looking for VGchartz members that play SSF4(PSN)??? Click here!

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SamuelRSmith on 29 January 2009

Kasz216 said:

SamuelRSmith said:

Kasz216 said:

SamuelRSmith said:
Anyone got any stats and figures for any other game's advertising budgets?

Final Fantasy 7 was the lead game in a 100 million pound advertising campaign in the UK.

I see.... so what's so great about £2 million, then?

2 million is actually very high I think.

It's just FF7 was probably by far the biggest advertised game out there.

Hence why it's so damn popular despite being a step backwords from the SNES versions.

A handfull of PS1 games just got MASSIVE advertising because Sony wanted to make their console last. It's also probably why FF7 was a PS1 exclusive.

But why the UK? It's market was tiny back then (around 10 million consoles sold total during the PS1 generation). I either think that £100m for FFVII+more is incorrect, or £2m for Killzone 2 (when the market is much larger, and the money buys you way less) is too little.

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