Killzone 2 has £2million advertising budget in the UK

Smashed

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Smashed on 29 January 2009

makingmusic476 said:
That's just for the UK?

I wonder what NA's will be like. Maybe that Superbowl ad ain't out of the question afterall. 0_o

We can only hope.

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FilaBrasileiro on 29 January 2009

They should start this Saturday already, and then again on the 21st, UFC is pretty fucking big in the UK.

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SamuelRSmith on 29 January 2009

Anyone got any stats and figures for any other game's advertising budgets?

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IllegalPaladin on 29 January 2009

Good, now lets see some amazing things, Sony.

Hype this game up to the people who don't read forums.

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Tremble on 29 January 2009

I can't wait to say those ads!!! BTW? when's the superbowl?

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SamuelRSmith on 29 January 2009

FilaBrasileiro said:
They should start this Saturday already, and then again on the 21st, UFC is pretty fucking big in the UK.

Erm... *coughs*, *slightly uneasy*.... what's UFC?

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makingmusic476 on 29 January 2009

SamuelRSmith said:
Interesting fact: the largest two advertisers in the UK are Procter and Gamble, and the UK Gov't.

on-topic: Hopefully some of that money will go to cinema adverts, they seem to be much more effective (anecdotal, of course) than standard TV ads.

Cinema ads are definitely more effective. The screen size and surround sound make whatever they're showing more impressive, and people are basically forced to watch the advert.

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makingmusic476 on 29 January 2009

SamuelRSmith said:

FilaBrasileiro said:
They should start this Saturday already, and then again on the 21st, UFC is pretty fucking big in the UK.

Erm... *coughs*, *slightly uneasy*.... what's UFC?

Ultimate fighting.

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Kasz216 on 29 January 2009

SamuelRSmith said:
Anyone got any stats and figures for any other game's advertising budgets?

Final Fantasy 7 was the lead game in a 100 million pound advertising campaign in the UK.

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RPG on 29 January 2009

They also have the Killzone 2 bundle here in the UK so Sony really pushing the game here. For NA the budget must be immense, it is the land of the shooters after all. :P

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