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SamuelRSmith said:
Interesting fact: the largest two advertisers in the UK are Procter and Gamble, and the UK Gov't.

on-topic: Hopefully some of that money will go to cinema adverts, they seem to be much more effective (anecdotal, of course) than standard TV ads.

 

Cinema ads are definitely more effective.  The screen size and surround sound make whatever they're showing more impressive, and people are basically forced to watch the advert.