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Forums - Sony - Sony CEO battling Sony 'Old Guard'

It will be interesting to see how this pans out.

http://www.ft.com/cms/s/0/04972632-e72c-11dd-aef2-0000779fd2ac.html

Stringer battles Sony ‘old guard’

By Robin Harding, Andrew Edgecliffe-Johnson and Matthew Garrahan

Published: January 20 2009 23:40 | Last updated: January 20 2009 23:40

Tensions are rising within Sony over a restructuring aimed at cutting billions of yen from costs, with Sir Howard Stringer, its British-born chairman and chief executive, pitted against what one senior figure called an “old guard” of managers in its electronics division.

News of the clash comes as the Japanese consumer electronics group prepares to announce on Wednesday or Thursday, the details of a restructuring that was announced in December, including where job cuts will fall.

Managers in the company have told the Financial Times that Sir Howard’s plans to cut 16,000 full-time and part-time jobs and restructure the company have met resistance from executives in its traditional manufacturing business.

The dispute centres on whether products such as televisions have become commodities, in which case, Sir Howard believes, Sony should cut its production costs and rely more on sales of software built into its gadgets. He emphasised the importance of this business in a speech at the US Consumer Electronics Show this month.

There is acute sensitivity, too, about sacking Japanese staff, who believe that they have a “job for life”. However, a decision to spare them from the planned cuts would risk angering Sony’s foreign employees. A manager at Sony in the US said his colleagues saw “a lot of fat” in the Japanese operations.

Sony has already announced factory closures in the US and France, saying there will be five or six in total, as it seeks to save Y100bn ($1.1bn) in annual operating costs. However, it is expected to make further cuts after it has set out details of those plans.

Kota Ezawa, an analyst at Nikko Citi in Tokyo, said: “Sony’s electronics business is bleeding very badly,”.

The downturn would place such severe pressure on Sony’s cashflow that the company would be forced to restructure further, he added.

The long delay since the restructuring was outlined on December 9 has added to anxiety among workers. One Sony employee said that the mood within the company was “black”, while on internet message boards factory workers have described management as “nothing but cost-cutters”.

“We used to get the message: ‘Make a high quality product’. Now we don’t know what we should be doing, except maybe not spending any money,” said one engineer who has left the company.



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I'm shocked they have a non japanese CEO at all honestly.



A few comments on some cherry-picked parts:

The dispute centres on whether products such as televisions have become commodities, in which case, Sir Howard believes, Sony should cut its production costs and rely more on sales of software built into its gadgets. He emphasised the importance of this business in a speech at the US Consumer Electronics Show this month.


Other than gaming hardware, what other of Sony's "gadgets" can be a platform for these software sales? I can think of mobile phones and not much else. Am I forgetting something obvious?

There is acute sensitivity, too, about sacking Japanese staff, who believe that they have a “job for life”. However, a decision to spare them from the planned cuts would risk angering Sony’s foreign employees. A manager at Sony in the US said his colleagues saw “a lot of fat” in the Japanese operations.


I can perfectly understand the need to cut Japanese operations, especially as those are the most expensive right now due to exchange rates. Unfortunately for them that's the most sensitive region to cut jobs at, one more challenge for any restructuring they attempt to implement.

“We used to get the message: ‘Make a high quality product’. Now we don’t know what we should be doing, except maybe not spending any money,” said one engineer who has left the company.


Perhaps Sony should focus on more than high-quality products. Their dependence on the premium market with little else to fall back on is part of what got them into the mess they're in now. If they want to sell premium products and nothing else, they should at least be prepared for a severe fall in demand, and obviously they were not.

 



My Mario Kart Wii friend code: 2707-1866-0957

Too little, too late.



but t3h cell!



All hail the KING, Andrespetmonkey

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realistically speaking what divisions could get the axe?

I think frm recent announcements its obvious phones, TV's, camera's n PS business is safe



All hail the KING, Andrespetmonkey

"Jobs for life" is a foolish thing to expect. A company can't survive if it can't make the necessary cuts when things get rough. And if those "jobs for life" bring the company down, they don't have jobs anyway...



A game I'm developing with some friends:

www.xnagg.com/zombieasteroids/publish.htm

It is largely a technical exercise but feedback is appreciated.

darthdevidem01 said:
realistically speaking what divisions could get the axe?

I think frm recent announcements its obvious phones, TV's, camera's n PS business is safe

Sony Ericsson has already announced big restructuring moves to save 480 million € a year (at least that's the number I remember from their earnings announcement the other day).

 



My Mario Kart Wii friend code: 2707-1866-0957

@NJ5

but I mean AXE

will any divisions be axed & the products within them discontinued?

or will there just be loads of restructuring....or does axing of products mean restructuring in business language?



All hail the KING, Andrespetmonkey

darthdevidem01 said:
@NJ5

but I mean AXE

will any divisions be axed & the products within them discontinued?

or will there just be loads of restructuring....or does axing of products mean restructuring in business language?

Restructuring can be anything... Reducing the number of products, layoffs, closing factories, selling assets to other companies or even closing parts of the company, it's all fair game.

It's very uncertain what they will do... So far only the Electronics division and Sony Ericsson have done any specific announcements. The gaming division has been quiet as a mouse (other than assuring they're aiming for profitability).

 



My Mario Kart Wii friend code: 2707-1866-0957