The problem with this bundle IMO is that I see the game as attracting people who already own another console (Its a bunch of internet hype afterall), so a large % of people who will be buying it as a 2nd or 3rd console and therefore purchase the majority of their software on another system anyway. Furthermore, if there are people who would have bought a PS3 AND Killzone 2 anyway they just lost $60 of revenue for every person who fits in that category.
Tease.