Outside of maybe one or two extremist 360 lovers(Starcraft I'm looking at you and the Fable II hype train), I don't think there's a lot of that uber hype train for future GOTYs going on. It seems to be something much more associated with PS3 owners. Notice that there are almost 7-8 real exclusives coming to 360 in the next 2 1/2 months and there isn't a whole lot of forum attention being given. Notice a game that is bound to sell like mad and probably be pretty damn quality(Halo Wars), is basically being quietly waited upon. If it turns out awesome, I guarantee the hype train will settle in, but many people here are in a state of waiting patiently. Star Ocean 4 is getting some ok attention though.
Also there are still too many cards to turn for anyone to know anything from Microsoft at this point. Their entire fall catalogue is just Halo 3 ODST, Alan Wake and Mass Effect 2 right now.














