Well, the article seemed to have good intentions at the beginning....
But in the end, it just turns out that this article was designed to make it appear that the folks at IGN know what they are talking about and are experts at how the industry works and how it should works, when in reality it is the opposite.
The media in general tends to put a spin on the news in order to appeal the audience. Right now, the gaming media is appealing to the "hardcore" crowd and they are pissed that Nintendo and its attempt to get "outsiders" into this world is now the center of attention. This article, in general, is the gaming media's attempt at reassuring the "core" crowd that they know what they are talking about and that they know how the industry works, when in reality it is the complete opposite.
Sure, they got some of the obvious trends that are wrong, right. But, with some of the examples a bit iffy (the strongest ones seeming to be adding characters like The Boss as a bad female lead role), it shows that the author(s) doesn't know what the hell they are talking about. It shows that they have the basic theory of what is wrong, yet lacks a true understanding of what is really wrong. For example, yes having overly sexual females as lead characters is wrong and is creating an immature video game industry. Yet, The Boss is one of the few female characters that is anything but that. She is a character that exerts a motherly character with the strength to do the right thing, a character that is rarely shown in video games overall.
Then, when they went on to bash everything that has been tacked on to be related to the Wii and Nintendo in general, it became obvious that the article was created to help ease the minds of the rabid views of the site's viewers. Instead of realizing that w/o the DS and the Wii the holidays would have shown a poor holiday sales result and thus show a crippling industry, they instead showed how their distaste for some of the games on the Wii has blinded them from seeing the potential it has.
In short: This article is pathetic.